MATTHEW REGONINI
Mattregonini@gmail.com
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I'm a designer, art director, and builder with over two decades of experience creating environments and experiences for some of the world's most iconic brands. My specialty is designing spaces that don't just look good — they make people feel something.
What drives me most isn't the flash or the hype. It's the makers, thinkers, and tinkerers behind the curtain — the people who take a dream from their head and make it a reality. As a leader, I focus on growing those people, connecting them to their work, and watching them step confidently into new roles.
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PROJECT 010 SXSW CONVERSE FADER FORT 2016
010 SXSW CONVERSE FADER FORT 2016
Role: Sr. Designer
Production Partner: Lacy Maxwell ProductionsDESCRIPTION
Assembled annually on the site of an abandoned train station, the Converse Fader Fort brought live music, art and cultural experiences to attendees of the SXSW music festiva.
Each year is a bit different. The product seeding lounge is a bit cleaner and modern while still maintaining the rustic charm of the building. Custom built furniture featured hidden product storage, and wall murals were hand painted by a local artist.
The all-access lounge featured layers of projected brand content, as well as product testing opportunities and a photobooth experience.