This building was an old train station that we rented from the city. There's wasn't much to the space besides some cool old floors and dirty skylights. Our challenge was to transform this raw space into a comfortable place to hang out for our concer
converse_activations-WEB-156.jpg
converse_activations-WEB-006.jpg
converse_activations-WEB-042.jpg
converse_activations-WEB-154.jpg
converse_activations-WEB-061.jpg
 Product seeding was important within the space, but it had to be subtle. We designed hidden drawers into the modular furniture system.
 That's Erykah Badu sitting on a sofa I designed. No big deal.
 We hired a local artist with a laser etching machine to burn visitors' names into their sneakers.
 We flooded our lounge with a collage of color created through a series of layered video projections.
converse_activations-WEB-175.jpg
Fader Fort 2016_Ryan Muir_recap_Converse_6759.jpg
converse_activations-WEB-210.jpg
 Our photo booth featured a camouflage pattern created with highly reflective 3M vinyl that looked black until it was hit with a flash.
Screen Shot 2017-06-04 at 6.59.32 PM.png
Screen Shot 2017-06-04 at 6.59.43 PM.png
prev / next